Intro/outro process breakdown below, keep scrollin’!


0:00 - Reel Intro - Let's Go Exploring!
Personal: Direction, Design, Animation, Compositing, Sound

0:09 - TADA Cognitive Solutions - Supply Chain Explainer
Freelance: Direction, Design, Animation, Editing, Sound, Project MGMT

0:11 - Caterpillar - Presentation Content
Agency: Art Direction, Design, Animation

0:14 - Caterpillar - MinExpo 2016 Stage Content
Agency: Art Direction, Design, Animation, Editing, Project MGMT

0:16 - Caterpillar - Immersive Customer Experience
Agency: Art Direction, Design, Animation, Compositing, Editing, Project MGMT

0:21 - I Heart Breakfast
Personal: Direction, Design, Animation

0:24 - Caterpillar - MinExpo 2016 Stage Content
Agency: Art Direction, Design, Animation, Editing, Project MGMT

0:28 - Animated Homepage Pitch
Collaboration: Direction , Design, Animation

0:34 - Caterpillar - Internal Technology Presentation
Agency: Art Direction, Design, Animation, Compositing, Editing, Project MGMT

0:37 - Greater Peoria Manufacturing Network
Agency: Art Direction, Design, Animation, Editing

0:38 - Peoria Lettering Works - Holiday Greetings
Collaboration: Direction, Design, Animation, Sound

0:42 - Converse Marketing - Holiday Greetings
Agency: Direction, Design, Animation, Sound

0:44 - TADA Cognitive Solutions - Supply Chain
Freelance: Direction, Design, Animation, Editing, Sound, Project MGMT

0:46 - Converse Marketing Reel - Logo Animation
Agency: Art Direction, Design, Animation, Editing, Sound

0:49 - Caterpillar - Immersive Customer Experience
Agency: Art Direction, Design, Animation, Compositing, Editing, Project MGMT

0:54 - YAKU - Spring is Here!
Personal: Direction, Animation

1:00 - Reel Outro - Let's Go Exploring!
Personal: Direction, Design, Animation, Compositing, Sound

Outro_Master_posting_1.gif

BEHIND THE ‘TITLES’

As I cut my new reel, I wanted to do a personal project and focus in on my creative process. Making goofy intro and outro sequences seemed a perfect fit. Check out the details below!

At the start of a project I’m often reaching for a mix of physical and digital exploration. This project started with some small collage experiments.
I also got a lot of inspiration from the thousands of public domain photos I was sifting through.

IMG_4801_00000.png
IMG_4910.gif

SIFTING THROUGH STORIES

Mixed-media animation requires quite a bit of source imagery. I found myself enjoying the hunt; finding many photos without a caption but clearly with a story.

I needed to focus my vision. I made a creative brief and a moodboard for myself. I was fortunate to make initial storyboards at Sarofsky Labs: Designing for Motion.
It was in these stages that I really focused on dipping below the ocean’s surface to reveal even more interesting elements.

Boards that came straight from Sarofsky Labs. It was a great experience!

F7FA4822-3212-4E55-811F-98EAE33CAC38.jpg

After boards, I developed the look of key scenes and started some motion tests.
During this stage I scrapped the first board and split up the boards between the beginning and end.
There’s only so much time in an intro, and I chose between the strongest parts of my boards.
Unfortunately the the row boat didn’t make the cut!

After the overall arc was established, there was still a lot to do.
Final animation passes, editing with my reel, compositing, color, and SFX… it took a bit!
It was worth it; designs and frames from the final animation.