GREATER PEORIA MANufacturing network

Peoria's local economic development council needed a short, customer facing video giving an overview to an arm of their organization.
With a fairly open directive and short time line, we were able to produce a result that received approval of their whole team.

Agency - Converse Marketing
Script - Jason Salyers
Creative Direction - Jason Salyers, Seth Hodel
Design & Animation - Seth Hodel
Audio - Jason Salyers, Chris Mackey

 

process

Ideas for the project revolved around blueprints and logistical charts. Initial visual direction involved maze themes, isometric compositions, and mock supply chains.
Within a short time frame, we were able to narrow the concepts down to a transforming supply chain chart, and isometric compositions utilizing hexagons.